HI, THERE!
I'M RACHEL.
I'm a Jr. Account Executive at Omni Advertising and a Staff Writer for EDM.com, the world's foremost authority on electronic dance music. I'm a writer, editor, project manager, and creative strategist who crafts copy that packs a punch. I have a journalism background steeped in agency and freelance experience. An adept communicator across the board, I use my keen eye for detail to write for blogs, social media campaigns, video scripts, website landing pages, one sheets, email marketing initiatives, and much more. I have contributed to magazines, newspapers, creative ad campaigns, and even worked as a ghostwriter - tuning my unique voice to align with a variety of brands.
In my previous role as Account Executive at Connectivity Holdings, I helped manage a variety of agency projects while also writing and editing copy for ad campaigns, websites, social media, email marketing, and more. I bridged the gaps between client conversations, strategy development, and execution.
At The Florida Holocaust Museum, I developed unique marketing strategies to drive membership and promote education initiatives through the pandemic. I also corresponded with reporters, writing and pitching press releases to the local media to boost exposure for museum programming, exhibits, online events, and education efforts.