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HI, THERE!

I'M RACHEL.

I'm a Jr. Account Executive at Omni Advertising and a Staff Writer for EDM.com, the world's foremost authority on electronic dance music. I'm a writer, editor, project manager, and creative strategist who crafts copy that packs a punch. I have a journalism background steeped in agency and freelance experience. An adept communicator across the board, I use my keen eye for detail to write for blogs, social media campaigns, video scripts, website landing pages, one sheets, email marketing initiatives, and much more. I have contributed to magazines, newspapers, creative ad campaigns, and even worked as a ghostwriter - tuning my unique voice to align with a variety of brands.

In my previous role as Account Executive at Connectivity Holdings, I helped manage a variety of agency projects while also writing and editing copy for ad campaigns, websites, social media, email marketing, and more. I bridged the gaps between client conversations, strategy development, and execution.

At The Florida Holocaust Museum, I developed unique marketing strategies to drive membership and promote education initiatives through the pandemic. I also corresponded with reporters, writing and pitching press releases to the local media to boost exposure for museum programming, exhibits, online events, and education efforts.

  • Connect with me on LinkedIn

I received an award for my coverage of LGBT issues from the Society of Professional Journalists.

Published writing

Read my published stories in a variety of publications, both print and online.

Market Mafia Hit List

Dive into the Market Mafia Hit List - a small business spotlight project I created and brought to life with the Market Mafia

group in St. Pete.

Social media work

Learn about my experience with content creation, social media management, analytics, and more.

Writing projects - USF

Explore the writing projects I pursued in college, ranging from journalism pieces to ethnography style work.

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I earned my IDEO-U certificate in Foundations in Design Thinking in August, 2020.

certificate foundations in design thinki
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