Communicating with clients, asking the deeper questions, and “finding the lead” to write on-brand campaign copy

Providing direction to the rest of the team including graphic designers, media buyers, and digital directors - keeping in mind client goals and KPI’s

Keeping track of deadlines, ad specs, and other campaign specifics to ensure workflow stays on track

Updating clients on campaign performance, pulling data-driven reports to measure how campaigns perform, and brainstorming with the team on potential shifts in strategy if we need to pivot and optimize

Building presentation decks to act as visual aids in client presentations when discussing campaigns

Ideating with the team on traditional, digital, and experiential creative strategies